Urooj Haider

UX Strategist

AirHealth · Boston, MA

B2C adaptive wellness platform using AI and computer vision to deliver personalized movement coaching and real-time feedback.

• Led mixed-method UX research to identify adoption barriers and engagement drop-off patterns in existing wellness platforms, and conducted beta testing of the AIR Health mobile app.
• Collaborated with product and engineering teams to translate research findings into system-level improvements, improving alignment between user needs and product experience architecture.

Research Assistant

Plural Connections Group · Boston, MA

School district rezoning project using community research to inform boundary redrawing decisions for 51k+ students.

• Synthesized 13k+ survey responses and 170+ hours of community listening sessions to extract stakeholder priorities and inform residential boundaries redrawing decisions.
• Developed AI-assisted qualitative analysis pipelines, and a RAG-based search system, to organize and synthesize large-scale unstructured data.
• Translated mixed-method research findings into structured insights and recommendations used in executive and board-level decision processes.

Founder

VenFound

• Built and launched 20+ MVPs across EdTech, healthcare, marketing, real estate, and AI, leading projects from discovery and user research through design, development, and deployment.
• Scaled company annual revenue to over $50k through strategic client partnerships and successful product delivery.

Product Builder

AltVentures · Lahore, Pakistan

• Led product strategy, UX research, design, and development for 4 startup ventures, partnering with founders and stakeholders to transform business needs into user-centered digital solutions.
• Designed and launched Alt Find, an AI-powered hiring platform designed to help companies source, evaluate, and recruit technical talent more efficiently through automated screening and assessment workflows.
• Optimized resume standardization workflows for Adam Smith International by developing an AI-powered resume formatting platform, reducing manual effort by 67%.

Beyond the Prompt

MFA Thesis, Northeastern University

• Designed and conducted a mixed-methods study exploring how undergraduate design students at Northeastern University use generative AI in educational workflows.
• Performed quantitative and qualitative analysis including survey analysis, Pearson correlation, regression analysis, and Braun & Clarke thematic analysis.
• Designed Reflect AI, an intervention tool encouraging reflective and intentional AI use through visualization of AI interaction behaviors.

MFA Experience Design

Northeastern University

B.S. Computer Science

Lahore University of Management Sciences